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award winning nursery essentials

beautiful pieces to cherish or gift

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Shop the look

Shop the look


new on the mama diaries

Q&A with Willa and the Bear Founder, Hattie Goodley

We thought it was about time to introduce Willa and the Bear's founder, Hattie Goodley, to everyone with a quick-fire Q&A...

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Made by hand in female-led studios in India and Nepal. We only work with producers who adhere to stringent ethical and environmental policies

highest quality

All of our materials are of the highest quality. We only use the finest 100% cotton and print with non-toxic dyes to suit even the most sensitive skin

made to last

Use, wash, repeat. Our pieces are made to last and be passed down from generation to generation. No fast fashion here!

Our Story

from rural Norfolk to India and Nepal

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The Mama Diaries

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